The Rise Of The Boutique-Exclusive Watch
Swiss watch making is all about control. Parts are machined within tolerances of one thousandth of a micron. Assembly is done in near-clinical environments. External influences such as moisture, temperature, position and magnetism are not allowed to interfere with the operation of these precision machines. This quest for mechanical perfection has always been the case but in recent times, this desire for control has reached out ever further.Brand image is tightly policed, whether it is a no-expense-spared advertising campaign featuring a Hollywood luminary, a carefully worded statement from the company CEO or an artfully massaged representation of the brand history on the corporate website.So far 'so in-house,' and the problem begins when you want to sell your products to the public. For years, watch brands have built partnerships with retailers to develop a distribution network. Using a variety of ��carrot and stick' techniques they try to ensure that their products are sold in the ��rig

Christopher Ward C11 PVD Chronograph Hands-On
A few months ago, Christopher Ward released a few extra options for their C8 and C11 pilot watches, bringing a PVD case and buckle finish to the already broad line.? This was a welcome addition that was asked for by forum members and reviewers alike.? This is my first time taking a look at the C11, which has always caught my eye with its unique shape and modern aviation feel.Case: 316L Stainless Steel – PVD BlackMovement: Ronda 5030.DDial: Chrono – Aviation StyleLens: Sapphire with Anti-ReflectiveCase Back: Solid – Screw InStrap: Brown or Black Leather, BuckleWater Res.: 100mDimensions: 42mm Case, 22mm StrapThickness: 10.8mmCrown: Press InWeight: 102gThe standard C11 comes with a Sellita SW200 automatic movement while the chronograph utilizes a Ronda 5030.D quartz movement.? Clearly this was to kill two birds with one stone, add a less expensive option and wrap a chrono in at the same time, which would usually cost a heck of a lot more with an mechanical, such as a Va

AP - King of UK Sports
On comedy sports show League of their Own last week we had two titans of UK and world sport wearing APs. Anthony Joshua, the undisputed heavyweight champion of the world and best thing to happen to the Heavies in 20 years, was wearing a QE II ROO, and Sir Mo Farrah, the 5 and 10 thousand metre double double Olympic Champion and our greatest ever athlete, was wearing a gold RO.AP are indeed in a league of their own.

Rubber strap rash!
Hi!Has anyone experienced any for of rash, or irritation when wearing a rubber clad or diver?Any feedback will be warmly welcomed.......Sent from my iPad using Tapatalk

Cool APs
I'm probably not the only one warmed by APs in the cold. Let's warm up with some pics of your 'cool' APs.