La Chronom��trie Ferdinand Berthoud Will Be New Luxury Watch Brand From Chopard In 2014
Chopard has just announced that it will debut a new luxury watch brand under its corporate guidance and ownership in 2014 celebrating the work of historic Swiss watchmaker Ferdinand Berthoud. Technically a new and distinct company, the new brand will be located in Fleurier near Chopard in the Val-de-Travers canton of Switzerland. The new brand will officially be called La Chronom��trie Ferdinand Berthoud, and is reportedly located just a few miles from where Berthoud himself was born in 1727.Ferdinand Berthoud was a contemporary of Abraham-Louis Breguet. Both were Swiss and both moved to Paris to produce clocks and watches for civil, military, and scientific use. Many of Berthoud's creations are still in existence today, and some have been sold at auction for a tidy sum. Though if a new brand incarnation of his persona were to become successful, then it reasons that his work will be valued even more. Chopard reportedly purchased the rights to the name in 2006 and has been working on the

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