Linde Werdelin Tattoos The Oktopus Moon Watch
Earlier this year, we brought you word?of a new model from Linde Werdelin, the Oktopus II Moon. ?Today, we've got word of a new version of that rather interesting watch, and it's quite a fun twist, one that I'm partial to and that being engraving. ?Don't get me wrong - the luminous, hand-drawn moon phases are a very fun addition. But, when I see artistic engraving taking place on a watch case however, that's what I'm drawn to, given its relative rarity.The case starts out as a standard Oktopus II case (44 x 46 x 15mm), but made from 18k rose gold - then it's handed off to the engraver. ?This is why this watch is known as the Oktopus Moon Tattoo - the engraving on the case itself very much carries the look of an ink tattoo. This is the second event "tattoo" watch that Linde Werdelin has created, the first based on a similar watch, the original Oktopus watch.From a straight-on view, it actually looks like the engraving appears to be subtle. ?Turn it to catch the light, though, and the be

What It's Like Being A Brand Ambassador For Maurice Lacroix Watches - Video
This is actually a very telling tale, and is not at all unique to Maurice Lacroix. Look closely and you get to see exactly what it is like being a brand ambassador for a Swiss watch brand. Here you have outgoing British golfer Justin Rose being courted by Maruice Lacriox to becoming a brand ambassador them. This can mean, among other things, wearing only Maurice Lacroix watches in public, and wearing Maurice Larcroix branded clothing while playing golf. In exchange the brand ambassador gets money, and ideally some watches. In this video Mr. Rose gets at least one watch (the rest might be loaners). What is interesting about this video is that is really captures what occurs in reality. Mr. Rose is not a watch enthusiast by nature, but he does like watches - further he does not yet know a lot about the brand. Like all proud Swiss watch brands, Maurice Lacroix flies Justin to Switzerland (Zurich in this case) to meet their people, view the factory, and get the "treatment." This is an impor

Introducing The Urwerk EMC: The First Mechanical Watch With Artifical Intelligence, Capable of Being
In Urwerk's never-ending mission to produce some of the most interesting and genre-bending mechanical watches on the planet, we now present you with the EMC, or Electro Mechanical Control.? We showed you the movement to the EMC here back at Basel, but now the watch has been unveiled, and it's a doozy.? The EMC is "the world's first precision mechanical watch in which the timing can be monitored and adjusted by the user, on the fly - essentially? It's interactive. 2 OF 6 So what does this mean specifically? Well the watchmaker's best friend is a device called a Witschi, which listens to the rhythm of the balance and displays the performance of the movement, how much a movement gains or loses in 24 hours.? The EMC essentially has a Witschi built into it (electronic, though manually wound!) so that the wearer sees how his was his running.? And, the EMC offers the wearer to adjust the watch on the fly to keep chronometric performance at its peak. 3 OF 6 EMC feat

Satisfied with the novelties?
Wanted to know what you thought about this year's novelties?Went to see what Rolex did and was very disappointed, apart an interesting but not for me Yacht Master, and a new movement nothing good there.Of course the pilot watch is quite special and hard to believe that it's Patek who really made such a watch, the blue dial seems very nice in real life pics, but it was, IMO, stupid to make it in WG, for me such a watch needs to be SS. In any case I'm sure that in real it's a beautiful pilot watch, for those who like, not my case, but at probably around 50K because of the WG…Love the 5270, I prefer it to the 5970 personally, I think it's much more modern looking, though the 5970 is a beast also, so the new model without the chin is very cool, love that blue dial, I'm really a sucker for blue dials...I really like the 5905 in blue dial, for a chrono with AC it's a beauty, wonder how much it costs, I guess with the platinum around 80K, but as much as I wouldn't buy a chrono only watc

Which 42mm Panerai next?
I just love my 392 and find myself wearing it more than my Rolex watches.I am just curious to see what other Paneristi would purchase in 42mm to compliment the 392.Thanks.