The new Ferrari watch is issued in a limited edition of 400 pieces
Animating the functions is a self-winding mechanical movement. The final touch is provided by a black leather strap with rubber inserts and red stitching. The strap joins to a titanium ardillon buckle. The new Ferrari watch is issued in a limited edition of 400 pieces.

I need some 44mm ROO input guys...
I am in a quandary over the ROO 44mm in ceramic with the anthracite dial! To begin, I have ALWAYS thought this piece was killer ever since I first saw the pictures of it upon it's release. Now, with some of the members buying them and (kindly I might add) sharing wrist shots of them...I find myself obsessed. I have yet to see one in person, but honestly with all these terrific wrist shots...I feel like I have!Now let's back up 6-7 months ago and let me state I did already own the ROO 44mm ceramic but the one with the black dial. I actually bought the piece pre-owned (only one I have ever seen as such by the way) and therefore was able to wear it and move on without getting killed. To me though, the black dial ceramic piece and the forged carbon piece looked too similar and as such I couldn't see the $6-7K price difference between the two. However this anthracite dial watch is a whole different animal! So I know you guys that have picked one up obviously love it other wise you wouldn't

New (old) shoes for the FOIS
I usually like straps for the winter and realized that spring was approaching without having a strap on the FOIS. So I dug around in the strap drawer and came up with a new gold brown Hirsch Medici which is my old favorite for the Speedy Pro. The strap is intended for 20mm lugs but I know some have squeezed them into the 19mm lugs of the FOIS.So I gave it a try:Me likey! :-)What do you think?

Are there any owners of the 5396R-012 on the PP Discussion Forum?
If there are any owners of the 5396R-012, perhaps you could share your thoughts and any pictures? This is a piece that continues to creep into my considerations...

Rolex & Its Customers
A recent thread (about Swiss attitudes toward Rolex) got me thinking about the extent to which Rolex interacts with its customers I know AP owns some of its own boutiques, offers appointment-only lounges, and has invited customers to factory tours. Patek has factory tours and other events for VIPs -- and for us common folk, they have their museum in Geneva. I'm sure other brands have similar practices. How often does Rolex deal with its own customers? Do they own any of the retail stores or service centers? Has anyone on TRF ever been invited to an event by Rolex itself (and not by an AD)? Personally, the arms-length approach doesn't bother me -- I'm just an enthusiast and am nowhere close to a major customer. But for those who buy a large quantity of precious metal (or diamond/gem studded) Rolex watches, does Rolex ever make the relationship more personal?