Ernest Borel Launches iPhone App
Ernest Borel has launched a free iPhone app for watch aficionados as well as individuals interested in obtaining more information about the brand’s heritage and current model line-up. The app also contains information about the brand’s marketing activities and ambassadors. The application opens to show a model from the Borel Chrono Collection displaying the current time and date. The user can choose to access information in either English or Chinese.The app allows the user to view the current Collections including detailed specifications, a zoom option, as well as “try” and “share by e-mail” features.In The Brand section, users find background information on the company as well as access to video footage with further information on the brand’s history and a few behind-the-scenes looks at the new manufacturing plant located in Le Noirmont, Switzerland.In the frequently updated News section, music videos, new model introductions, and other

Obris Morgan Explorer Review
Obris Morgan is one of the stranger brands out there. It's not the watches themselves that are so weird, though they do have their own quirks and personalities, it's the way in which the brand works that is strange. In the last two years they have released, back to back, a handful of watches that take inspiration from here and there, have an undeniable appeal to us tool-watch fans, and come in at remarkably low prices. Each watch seems to be a test of something new or different, whether a style, component or finishing technique. When the watches arrive, they are all very cool and fun to wear, though noticeably imperfect, as though each is an iteration leading towards the real thing.Their newest watch, the Explorer, takes it's name from this process. Unlike the famous Rolex that is shares it's name with, it's not about reaching great heights or depths, though you could probably put it through its paces, but rather about finish and function. The exploration here is in DLC (diamond like c

Accuracy: What Is It, And Does Anyone Actually Care?
Accuracy: its pursuit is the reason watchmaking exists at all, and yet, it's easier to get an argument about date windows started than a discussion about accuracy. Take away watches as everything else that they are – expressions of personal taste or style; collectible rarities; objects of decorative ornamentation; amusing pieces of mechanical ingenuity – and what you have is a machine designed to keep time accurately. What accuracy actually is, however, is not as straightforward as you might think, and with atomic-clock accurate time available just about everywhere, it's useful – if mechanical horology is something that interests you – to look at this single most essential, yet surprisingly little-discussed, feature of watchmaking. 1 OF 6 Accuracy for most of us means one thing: whether or not a watch keeps the same time as whatever we use as a time standard. Generally, nowadays, that means the time provided by a phone; it may also mean the

26320OR Bracelet Part #
Hey Guys, I'm looking to order the gold Royal Oak Chrono bracelet for my 26320OR.OO.D002CR.01. I wanted to see if anyone has the part #26320OR.OO.D002CR.01 or an idea how much it would be? I predict 15-20k?

1st Panerai (510) On Its Way
I finally added a 510 to compliment my Rolex BLNR and Omega SMP. I ordered it directly from OP and it will be here tomorrow. So excited!