IT'S OFFICIAL: Jean-Fr��d��ric Dufour Named CEO Of Rolex SA
This morning, rumors started flying that Jean-Frédéric Dufour, CEO of Zenith, will be taking the reins as global CEO of Rolex. Well, we confirmed the rumors with Rolex's Geneva office and they're entirely true! Dufour arrived at Zenith in 2009 after working at Blancpain, Chopard, Ulysse Nardin, and a few other brands, and he is largely responsible for the direction in which Zenith has moved over the last half-decade. He will be the sixth CEO of Rolex (the fourth since 2008) and we are excited to see his impact on The Crown.This is the second huge move among top watch industry executives in as many months, with Jean-Claude Biver having been named head of watchmaking at LVMH effective March 1. Though terms and an official date are forthcoming, Dufour will replace current Rolex CEO Gian Riccardo Marini, who has served since 2011 after acting as director of Rolex Italy. Dufour is friends with and a former colleague of Tudor CEO Philippe Peverelli.We spoke with Dufour

SM300 Homage - PRS-14
I wanted to share my Precista PRS-14, a SM300 Homage. I recently outfitted the watch with an original Omega 1171 Bracelet w/the proper endlinks (filed to fit).I had already thought it was a lot of watch for the money, but now the bracelet brings it to a whole new level. Hope you like.

5712 as a daily/only watch?
Hi all,I've have been considering consolidating my small collection into one Patek Phillipe watch and wearing it daily. I am looking at a steel version of the 5712 and was wondering if any current/previous owners could shed some light on the watch.As I have never owned a Patek piece before, I was wondering whether the 5712 could be worn as a daily watch and whether it could withstand daily wear and tear.Is the 5712 as scratch prone as the AP Royal Oak models? Also, I am concerned that the movement may be a bit too fragile for me to wear it on a daily basis.Thanks in advance for any help.

114060 on Jubilee?
Hello TRF members. I saw this in Google images. I've seen jubilee on BLNR and Hulk. Does anyone have a 114060 on Jubilee? Is it possible or might this be a digitally altered photo?

Why should a Rolex service take 6weeks??
When it can be accomplished at home in 5min.....saw this video and I thought it was pretty funny. https://youtu.be/SyafulJwS3gSent from my iPhone using Tapatalk