Philippe Bonay Named Lange N.A. President
A. Lange & S?hne has announced the appointment of Philippe Bonay to the position of President of A. Lange & S?hne, North America, effective April 13, 2009. Mr. Bonay has a strong background and knowledge of the luxury watch industry, having previously held the post of President of Panerai North America where he played a key role in the growth and development of the brand. Mr. Bonay also has broad international experience, having worked in France, Asia and most recently the U.S. Philippe Bonay replaces Marcia Mazzocchi, who has assumed a new role as Director, Special Projects for A. Lange & S?hne. Ms. Mazzocchi was instrumental to the growth of the brand and all those at A. Lange & S?hne are thankful for her dedication and look forward to her continuing success in her new position.

Bell Ross recently announced its position as one of the main sponsors
Bell & Ross recently announced its position as one of the main sponsors of the Smokewings Aerobatic Team, the only civilian aerial acrobatic display team in Portugal. Founded in 2007 by two Portuguese Airline pilots, Jorge Fachadas and Marco Rodrigues, the team's goal is to promote public interest in these exciting events held throughout Europe.

Hands-On: With The Gr?nefeld Parallax Tourbillon (Live Pics + Official Pricing)
Basel World is always a lot of fun for us. Not only do we get to see all of the newest releases from the big boys like Omega, Rolex, TAG Heuer, Blancpain, Patek, and Breguet, but we also get to see some friends that we only get to hang with a few times per year. It's even more fun when some of those friends happen to be some really talented watchmakers doing things in a completely different way than those guys mentioned above. The Gr?nefeld Brothers are truly talented watchmakers (both trained at Renaud et Papi), and two honestly good guys. Which is why it's so great to see them pushing things past their time-only, mega-bad ass One Hertz with oversized dead-seconds and show us a brand new in-house tourbillon: The Parallax. 2 OF 5 Blake was nice enough to give us a run-down on this piece when it was announced (read full details here) so I'll just point out a few things that struck me about this watch. First, it really is a direct extension of the One Hertz, aesthetically.

Breaking in hornback straps
I was chatting with the AD and I mentioned how stiff hornbacks were. She recommended putting rice in a sock, tying it off, and microwaving it until it was warm. Then wrap your hornback around it. This supposedly will help soften the strap and bend it. Has anyone ever tried this?

Daytona C 2018 deliveries
Has anyone had one come through this year?