How To Sell Watches Without Selling Watches
People who read aBlogtoReadwatches-dealer are generally rather enthusiastic watch lovers. They buy watches because of the design, movement and of course the utility of the piece. You people are actually the elite bunch among the world of watch consumers. The industry calls you anything from "collector" to "enthusiast" and sometimes if you are lucky, "influencer." However, the industry does not see you as the mainstream and that is because you generally are not. The mainstream these days sees the watch itself as the secondary reason to buying a watch. For them, it is about status, fashion, art and lifestyle. You can disagree with me all you like, but just visit your local department store and see what's for sale in the watch department.The fact that watches don't often sell watches actually makes it easier for big brand names and events to sell timepieces. Fashion brands often need only to put their name on a timepiece, and an event can associate itself with a limited edition watch and

Inside The Manufacture: Photo Report: Inside The IWC Museum In Schaffhausen
When we were over in Schaffhausen filming the currently on-going series "A Man's Guide To Buying A Watch" with IWC, they were gracious enough to let us into their absolutely awesome museum. Inside, we found some of the earliest IWC watches on record, and all of the classics pieces from the brand's superb history, including many that act as the inspiration for today's collection - think original Portuguese pieces from 1939, 1950s MKXI pilot's watches, late 60s Aquatimers, and the original Genta-designed Ingenieur SL. Take a look below and revel in the vintage IWC awesomeness, and if you happen to make it to Schaffhausen, we HIGHLY recommend you pay a visit. And, just so you know, Schaffhausen is a quick (and beautiful) train ride from Zurich. 2 OF 37 3 OF 37 4 OF 37

Blue is good
Thought I liked the white one best but must admit this blue is sexy

The argument for one watch
This probably won't be a popular opinion, but I'm struggling with having just one Rolex. I've had up to three at a time, but am down to a 114060. It's special to me. I look at it, and the symmetry makes me happy. I also where it 24/7. In some way, it has memories to times with my kids. I could buy almost any other Rolex. It's not a matter of money. I'm again eying a GMT, but does that diminish or dilute what I've had thus far? In some ways, yes.

Double the pleasure = Daytona SS ceramic 116500 white + ?
My AD has been very good to me this year!I received a call from my friendly AD asking me if I wanted an early Xmas present to accompany my Daytona SS ceramic in white that I picked up in February. ABSOLUTELY!! Even with the apparent scarcity of many SS models at ADs around the world, my AD received recently some pieces and gave me the opportunity to purchase a Daytona SS ceramic in BLACK!I thought my watch budget was all used up in 2017 but how do you turn down owning both new Daytonas in white AND black dials! Without a doubt I have been very fortunate this year :)Both white and black dials are stunning. I still like the white dial more; however, the understated black dial is growing on me and definitely wears differently and visually larger on the wrist. Time will tell which one I prefer more. Choosing a watch to wear in the morning has certainly gotten more difficult! Hahaha!I have included a few pics:Sent from my iPhone using Tapatalk