Ralph Lauren Himself Discusses Watch Appreciation
Yes, this is a marketing video produced by Ralph Lauren, but it is unique for a few reasons and worth a watch. First, it is actually narrated by Ralph Lauren himself - which doesn't happen all that often. Second, it is a nicely succinct tale of why many guys are into mechanical watches, and I think it was written well. I am also debuting this video, so this is the first you'll see of it.

Virtual World Marketing: Hublot Watches Establishes Itself On Second Life
In what seems a strange marketing decision, Hublot Watches with its new French captain, has sailed in to the waters of Second Life and purchased a virtual island there. For those of you now keen on all that is virtual, Second Life is a well established virtual world. Not quite a game, not quite a second existence, Second Life (run by Linden Lab based out of San Francisco) got its claim to fame by making some of its inhabitants rich by selling virtual real estate. Millionaires from selling what some people claim is vapor. Other see virtual worlds as the next big thing in real estate.A couple of years ago, Second Life was the haute place to go for the marketing elite to set up shop. They were not interested so much in buying and selling, but more branding and getting themselves out there in a new way. Companies like Coca-Cola and Toyota saw this as the next big tech land grab. Not since the days of sweeping up watches-dealer names, did companies flock to establish themselves on Second Li

Interview with Thierry Stern
An interesting 22 minute interview with the CEO of Patek Phillipe.

CNN video Rolex vs Patek
Hello all,First time poster here. I've been learning so much from everybody here. I've spent the majority of my time in the Patek subforum.I stumbled upon this cnn video of a comparison of Rolex vs Patek and thought I would share with the forums.It's very basic and most definitely does not go into details but it does give a glimpse into the WIS world.money.cnn/video/news/2014...l?iid=HP_RiverMark

New Power Reserve!
Finally got my Power Reserve. Had a 104 but it drove me crazy when I would not wear it for a bit (don't use winders) and it would be out of gas. In person the negatives said about the 90 are mute to me. You can't really notice the little markers between the sticks (can't think of the right word for them) and the Cyclops is fine with me as I like to see the date. So far couldn't be happier.